Customer Segments
Understand your customers through RFM analysis and behavior-based segments
VIP Customers
High-value, frequent customers who bought recently
Segment Size
150
customers
Avg Order Value
$287
Last Order
12d ago
Total Revenue
$43.0k
At-Risk Customers
Previously active but haven't purchased in 90+ days
Segment Size
245
customers
Avg Order Value
$156
Last Order
120d ago
Total Revenue
$38.2k
New Customers
Customers who joined in the last 30 days
Segment Size
320
customers
Avg Order Value
$92
Last Order
8d ago
Total Revenue
$29.4k
Inactive Customers
Customers who haven't purchased in 180+ days
Segment Size
420
customers
Avg Order Value
$198
Last Order
250d ago
Total Revenue
$83.2k
RFM Analysis Explained
RRecency
How recently has this customer made a purchase? Customers who bought recently are more likely to engage with your emails.
FFrequency
How often does this customer purchase? Repeat customers are more engaged and more likely to convert on offers.
MMonetary
How much money has this customer spent? High-value customers deserve personalized and premium offers.
Create Custom Filters
Beyond the predefined segments, you can create custom filters based on:
Order Count
Filter customers by minimum or maximum number of orders
Total Spent
Target customers within specific spending ranges
Last Order Date
Reach customers based on when they last purchased
Email Subscription
Filter by email or SMS opt-in status